Audience Needs Map
Have you ever had a really interesting topic to present, but no one in the audience seemed interested? When preparing a presentation, one thing you must always keep in mind: The Audience. The most important part of the presentation is not you, it definitely isn’t your slideshow, it’s your audience. You have a message you want to spread, your story to tell; but a story must be told in different ways to different audiences. Change your mind set and start thinking about your audience as a group of individual people, instead of as an entity on its own. Each person has dreams, fears and aspirations. So before you go on to opening your slideware (slide creating software) and start creating the slideshow, ask yourself a few questions:
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Who is my audience?
Why are they here?
What are they interested in?
How can I help them?
What do I want them to do after my presentation?
How might they resist my message?
With these questions in mind you can start crafting your story. If you are able to answer these 6 questions and address them during your presentation you will have succeeded in being appealing to the audience.
Until next time,
Byron Stanford for Project Presentation.
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Comments
Posted On
Apr 21, 2010Posted By
How to give an interesting presentation - Project Presentation[...] be thankful for your sincerity. The type of story you are going to tell will have to do with your Audience’s Needs (soon I will publish a post on how to map your Audience’s Needs). Sometimes however, you aren’t [...]
Posted On
Mar 31, 2011Posted By
[Meme] The Presentation Alphabet | Project Presentation[...] – Audience. The audience is probably the most important part of your presentation, you’re giving it to them and for them; you want to influence them somehow. Here’s how you make an Audience Needs Map . [...]